Under the Influence: Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture Macrobiotics ISBN13: 9780394573298 ISBN10: 0394573293 Material

ISBN13: 9780394573298 ISBN10: 0394573293 Material Type: hardcover

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Under the Influence: Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture Macrobiotics ISBN13: 9780394573298 ISBN10: 0394573293 MaterialFrom the tricked out rides they drive, technology they adopt, and brands they wear to the beverages they drink, music they listen to, and language they speak, the Hip Hop generation influences brands, sports, and popular culture. Out of pure necessity, these innovators have applied creativity and ingenuity against the backdrop of the urban landscape. They've used their influence to transform their music and culture into a lifestyle, attitude, and